“De Egipto a La Gomera: la historia de Casa Diversa”

Casa Diversa - Touristic Services es una empresa de  alojamiento y actividades turisticas, enamorada del mar y el buceo, que ofrece servicios como alojamiento, excursiones o submarinismo para sus huéspedes.

Hablamos con Raquel para conocer su apasionante e internacional historia. La historia de la Casa Diversa empieza en Egipto.

“Yo nací en Valladolid, quería ser azafata de vuelo. Me fui a Alemania a aprender alemán y me quedé allí. Al final estudié otra cosa, soy Técnico Superior en Economía de Marketing. Y unas vacaciones me fui a Egipto y me puse a bucear. El primer día que estuve en el agua buceando, tuve claro que esa iba a ser mi profesión. Y después de estar 5 años en ese camino, me convertí en instructora de buceo y me hicieron una oferta laboral maravillosa en Egipto y me fui. Allí conocí a mi marido, que también es instructor de buceo y es alemán”.

“Pero al año de estar allí, comenzaron los atentados, en el 98. Entonces mi marido y yo ya comenzamos a pensar qué haríamos en el futuro. La profesión de instructor de buceo es un poco como deportista de élite. A partir de los 50 años, pasar más de 3 horas en el agua diarias se hace bastante duro. Entonces empezamos a buscar alternativas, y lo primero a decidir es si seguíamos en Egipto, o si nos íbamos a otro sitio. Ya en el año 2000 nos planteamos buscar un sitio donde poder hacer turismo con un poquito de buceo, naturaleza y alojamiento, enfocado a gente con ese perfil, amantes de la naturaleza y deportistas”.

"El primer día que estuve en el agua buceando, tuve claro que esa iba a ser mi profesión..."

“Buscábamos buscar un lugar donde tuviéramos la posibilidad de poder hacer actividades todo el año, que se pudiera bucear un poquito, que estuviese en Europa, ya que nos dimos cuenta que nuestros clientes de Egipto iban allí a bucear en pareja unos días, pero luego con sus familias se iban a otros destinos donde poder llevar a sus hijos, poder hacer más actividades y tener más tranquilidad y seguridad. Por eso nuestra idea era buscar algo así. Yo soy española, y Canarias era el sitio perfecto porque está en Europa, tenemos el mejor clima del mundo y mucha biodiversidad”.

“Entonces empezamos a buscar qué isla era la que tenía mayor potencial para nosotros. Y nos quedamos entre El Hierro y La Gomera. El Hierro era muy buena por el buceo, pero nosotros no queríamos sólo buceo. Y en La Gomera veíamos que había mucho potencial y que estaba todo por hacer”.

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“The friendly and personal way that we interact with our clients is what makes us stand out”

The Pensión Candelaria is situated in the heart of the coastal area of Vueltas, in Valle Gran Rey. This accommodation stands out for its personal and friendly treatment of guests.

Fernando and Carol manage this  family business in second generation and we spoke to them and Domingo to find out more about the business and how it got started.

Domingo, Fernando's father, recalls:

"We bought the plot a long time ago. Then I bought an old donkey, which bit and kicked, and I started to collect sand from La Condesa, and bring it here. When I had plenty of sand, I started to make bricks. When we went to the cliff to milk the goats, my son said to me: 'Look, Dad. From here you can't even see our roof terrace, because of all the big buildings. Why don't we put another floor on, above the house, and rent it out?"

"I made a wooden box, and everything we earned from renting beds we kept there..."

And that was how the family got started in the tourist business.

"At the beginning, we offered only beds. I made a wooden box, and everything we earned from renting beds we kept there. After 2 or 3 months we opened it and there were about 500,000 pesetas. I paid what I owed and wiped my debts, I didn't even have one".

Fernando well remembers what those times were like.

"The first tourists were Italian. They were almost the only ones that came here. We filled the pension with Italians, we had up to 17. A month ago, the first Italian guest that stayed here visited us".

Domingo said:

"Since 2010, Fernando and his wife Carol are managing the business. Thanks to them that we are how we are now. Right now, the pensión is completely full. And every day people are ringing up and emailing to book. Everyone has done their bit".

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“My mother was the village's teacher"

Los Telares is nowadays a company running an Ethnographic Park, selling handicrafts and renting rural apartments. This emblematic northern island company was founded in the 1970's by Ms. Maruca Gámez, and is currently run by her only daughter Luisa and family. We have interviewed Luisa to learn a little bit more about this enterpreneur family.

"Los Telares marked a turning point in our family. My mother was the teacher, the traditional school teacher in a small town. Back then my whole world was the school, both as a student and daughter. But everything changed when I was 15 years old. My mother discovered her calling as a businesswoman and from them we would eat, go to sleep and rise with the company, with everything that implied to run and grow a business".

"Definitely, opening a company was terribly difficult. It wasn't like it is right now, it was the 70's. Just imagine the outrage, starting a modern company in Hermigua, and run by a woman, nonetheless! But being an enterpreneur is contagious, even my daughter has set up her own company, eeverde.com, an online Renewable Energies School! That also shows how passionate we are about sustainability. In 1993 I opened one of the first Herbalist's shops in Tenerife. I owned it for 10 years until my mother asked for help here".

"My mother discovered her calling as a businesswoman and from them we would eat, go to sleep and rise with the company..."

"Her legacy to handicrafts was and remains crucial. The first banana leaves pieces made in the island were designed by my mother with the help of Lili Ascanio. Back then in Andalusia they sold rope dolls and donkeys. Those inspired them to make some similar here. They made the banana leaf flowers. I remember meetings of up to 20 women in Vallehermoso! My mother bought the banana and would sit with them to work and try new designs".

"Those were terrible times for the island. La Gomera was in deep crisis and Tenerife, Venezuela... whole families moved there to improve their lives. The "spark" that ignited everything was a conversation with Tomás Cerdeña. He mentioned to my mother that the island would soon be receiving their first daily tourists. A ferry would link Tenerife and La Gomera on the same day, something impossible up to then. He was looking for places where he could take tourists to buy souvenirs on La Gomera. Said and done. In a month her first shop was open for business".

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“I'm really passionate about my island. What we have here is totally unique”

Carlos Hernandez is local taxi driver. His aim is to offer a professional service and that each client takes home a magnificent image of the island of La Gomera. One can discover our incredible mountains, our authentic villages and for sure you will be left with a yearning to return to La Gomera in the future.

"My father, from the village of Arure, was a taxi driver all of his working life. Meanwhile, I went to the university of La Laguna on the island of Tenerife. During the summer holidays I would return home to La Gomera to work in the National Park of Garajonay as part of the Summer campaign to protect the forest. I actually worked for twelve summers as head of the firefighting division. During this time, my father decided to retire and put forward the idea  of me taking over his taxi to continue in his footsteps".

 

"Within a short space of time I realized that I really liked this work and this way of life."

"Undecided, I returned to Tenerife and continued to work in my previous post, in the gardening business whilst giving careful consideration to his offer. In the year 2000, after much deliberation and a little family pressure, I returned home, 100% committed to carrying on my fathers business. Within a short space of time I realized that I really liked this work and this way of life. I love to be able to speak to people of different cultures and love the opportunity to show my clients this beautiful island from an authentic and rather unconventional point of view".

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“Nuestra pasión es el mar, las ballenas y los delfines: un gran tesoro que disfrutamos cada día”

Susanne S. Braack es la propietaria de Oceano La Gomera, una empresa que vive por y para el mar, para el avistamiento y estudio de ballenas y delfines, y que está totalmente vinculada con una observación respetuosa de la vida marina, de la educación y de la investigación del maravilloso e increíble mundo marino.

“Yo soy alemana, pero en muchas temporadas desde hace años venía aquí, a Valle Gran Rey, en mi tiempo libre. Yo tengo una empresa alemana desde hace 22 años, y siempre me he dedicado a los delfines y ballenas. Organizaba viajes desde Alemania para Valle Gran Rey. Y finalmente, en 2008 decidí crear Oceano Gomera y tener una sede aquí en la isla. Con la empresa alemana, también tenemos un programa en México, en Baja California, Hawai y en el Océano Austral.  Por eso estamos viajando mucho siempre”.

“Yo trabajo con delfines y ballenas desde el año 93. Primero empecé con otro socio, con un barco. Pero más tarde, por diferentes motivos, ya no contábamos con este barco, y tuve que tomar la decisión de si quería seguir en La Gomera, y crear una empresa yo misma, o no.  Para mí fue muy difícil encontrar un barco para hacer el programa que ya venía haciendo anteriormente. Y en 2007 decidí prepararlo todo para crear mi propia empresa. Y la creé en 2008. ¡El año que viene ya cumplimos 10 años!”

"En 2008 decidí crear Oceano Gomera y tener una sede aquí en la isla... También tenemos un programa en México, en Baja California, Hawai y en el Océano Austral"

“Nuestra empresa está también especializada en realizar programas para OCEANO MEERZEIT en Alemania completos que incluyen la visita a la isla de La Gomera, y la salida varios días al mar a ver cetáceos. En tierra les damos información de la biodiversidad marina, y en especial de los cetáceos. Y luego salimos al mar para hacer avistamientos. El programa incluye todos los servicios: alojamiento, formación con un biólogo sobre los delfines y ballenas, las salidas al mar con un pequeño barco pesquero, etc.”

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